With TikTok Shop, content producers will be able to make direct sales within the application and open new income doors without the need to redirect to other sites, avoiding the additional costs and agreement problems they encounter on platforms such as Amazon or Facebook Marketplace.
Platforms like Instagram, Facebook, YouTube, and Snapchat have tried in-app shopping in the past. TikTok's foray into e-commerce comes nearly a year after the platform tested out-of-sale advertising options ahead of the holiday season.
Uploading video responses to products in virtual stores instead of written reviews is among the new features of TikTok. This integration is a familiar feature for influencers. Influencers, who shoot videos of 15-30 seconds to promote products, can do this themselves with fewer rules and limitations.
TikTok Shop gives creators and influencers the opportunity to generate revenue by collaborating with merchants and highlighting products in their videos; In this way, they can earn additional income while deepening their ties with their followers.
TikTok, with its personalized and targeted algorithm that offers videos according to their interests, allows users to easily reach the products they see in the videos. This is a different approach from platforms like Facebook where it's hard to discover new products. This clever, fluid transition between entertainment and e-commerce makes shopping a fun experience.
